Lele has been unveiled as the official meal partner of the Ghana Football Association (GFA).
The deal was announced Thursday, May 9 at the GFA Secretariat.
Lele has agreed agreed to provide the the Association with some quantities of the full range of their products would be made available to the Ghana Football Association. These products include Lele Rice, Lele Corned Beef, Lele Baked beans Lele Sunflower Oil, Lele Instant Noodles, Lele Milk, Lele Cornflakes, Lele teabags, Lele Spaghetti Frozen chicken, frozen beef, turkey wings, Lele sardines, Lele Soya sauce and much more.
Lele, on its part will receive pitch panel advertisement at GFA-organised competitions, publication of its logos at GFA events and branding at the GFA’s offices, marketing opportunities at GFA events and brand advertisements across the GFA’s internet-based communication channels.
Ceremony
In an address at the event to announce the deal, the Group Chief Executive Office of Lele Tasty Foods Ghana Limited, Hussein Jaber, said the essence of the partnership was to contribute to empower athletes inspire fans and elevate the beautiful game to it’s heights.
He added that, Lele Tasty Foods Ghana Limited believes in the power of sports of unite communities, inspire individuals and drive positives change.
“I want to express his gratitude to the Ghana Football Association for the opportunity provided for his collaboration between lele brand and the GFA. Mr Hussein Jaber said.
The President of the GFA, Kurt Okraku in his acceptance speech mentioned that the Lele Tasty Foods Ghana Limited, Under the partnership, Lele Tasty Foods Ghana Limited shall provide support to the Ghana Football Association in both cash and kind (products).
“Our FA has enjoyed tremendous support from Corporate Ghana in the past; and especially over the last four and a half years, we have been honored to have quite a number of corporate sponsors partnering the GFA to support our developmental agenda. Today’s announcement signifies another significant step in our forward march towards raising the needed resources to prosecute our agenda to make Ghana Football great again,” President Okraku said.
“Our new Partner, Lele Tasty Foods Ghana Limited, occupies a very prominent position in their chosen segments of the Ghanaian market. Through tenacity of purpose, clear vision and consistent good practice, Lele products have become household names in Ghana. The afore-mentioned traits of Lele Tasty Foods are reflected in the values which we, at the Ghana Football Association, hold very dear. We find synergy between our value system and the values portrayed by Lele, and believe that our coming together in this partnership will strengthen these values and lead to heightened performance by our two organizations. Like the Good Book says, Ïron sharpeneth iron”, the GFA President waxed lyrical.
President Simeon-Okraku reaffirmed the GFA’s unwavering commitment to upholding the standards of professionalism, integrity and transparency during the course of the three-year marriage with Lele.
“Over the next three years, Lele Tasty Foods Ghana Limited shall support the GFA with products and cash in a partnership that would see Lele deriving benefits through leveraging opportunities on the platforms provided by events and activities owned and organized by the Ghana Football Association. On our part, we wish to reaffirm the GFA’s unwavering commitment to upholding the highest standards of professionalism, transparency, and integrity throughout the course of this relationship and beyond. We wish to assure Lele Tasty Foods Ghana Limited of our dedication to delivering tangible value and maximizing the impact of their sponsorship investment, and we will go to great lengths to ensure the success and mutual benefit of our partnership.” President Okraku assured.
The new partnership between Lele Tasty Foods Ghana Limited and the Ghana Football Association is another clear demonstration of the faith and confidence that Corporate Ghana continues to repose in the leadership of the Ghana Football Association. Over the last four and a half years, the GFA has enjoyed various levels of sponsorship and partnership relationships of varying durations with several corporate organisations.
It is the anticipation of the GFA that with Lele coming on board, other corporate organisations will follow suit and help to endow the GFA with resources to facilitate the achievement of the goals and vision of the Association.
